How to Make Sure My Email Is Read
Picture this. You are browsing an online shop, fall in love with ane of the items in stock, place your order, pay for it, and…
Never go any email confirmation.
After a couple of hours of waiting and guessing, y'all'll finally get a slight arctic running upwardly your dorsum. And you will probably exist asking yourself, «Did my order become through?» or «Take I just been scammed?»
No doubt, this is an first-class script for an online purchase horror story. Only if you are a business owner, you better not get in a reality for your customers.
The expert news is there's an easy way to deal with it — a confirmation email.
Statistically, confirmation emails have one of the highest appointment rates, with an average of threescore% open rates and 20% click rates
Here you'll find out how to set up a confirmation email that will make your customers happy +25 best confirmation e-mail templates.
Download your copy of 25 email confirmation templates to copy and utilize at any fourth dimension
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But showtime, permit's check if we're on the same folio regarding what such an email is.
Confirmation email is an automatic email sent shortly later on a user completes a specific activity. Primarily, an in-shop buy, a booking, a subscription to a newsletter or online magazine, or registration for an outcome.
There is so much buzz around this kind of digital receipt and for a good reason.
Why are Confirmation Emails Of import?
This is a confirmation email
and it has slap-up ability to:
- Reduce post-order anxiety
Simply by reassuring customers that whatsoever pace they took, it turned out to be successful, and you lot are taking activeness to deliver the all-time experience and guide them through their side by side steps.
- Evangelize important data
Such equally aircraft details, booking dates, and directions, links to events a customer has registered for, and besides means to contact you or find answers to questions they might be having. Without this information at paw, users will be left fumbling in the dark, and the whole process becomes less formal and potentially more than complicated.
- Update customers on the next possible steps
Should they ostend their subscription or society? How and when volition they get their guild or sign in to the event they accept registered for? How will they notice your venue? And what should they set beforehand?
And perhaps nigh importantly, aconfirmation email can provide additional buying opportunities.
For example, what can be more annoying for a customer and bad-mannered for you than promotional emails hitting their inboxes every other day without any response?
Luckily, confirmation emails can ease this state of affairs for both of yous. Then, depending on what they ordered, you lot can introduce a few related products they might exist excited about.
Crate& Barrel lodge confirmation email is a perfect case of accurate product suggestions based on customer data.
Time to go through each of the different types of confirmation emails and the all-time examples then that you won't get lost. Keep reading!
Types of confirmation emails with 25 templates
Order confirmation e-mail
An lodge confirmation email is an electronic mail that is sent directly afterwards a customer completes a purchase. It reassures them that their order is successful and being processed. Then that your customer tin can avert the stress of being left lonely without any data whatsoever.
For example:
It unremarkably includes all the necessary details most the gild itself, payment, shipping, and commitment.
Having received that, customers tin double-check and refer to it whenever needed.
1. Give thanks yous for your order confirmation electronic mail template
Subject Line: Cheers for shopping with [Store]!
two. Payment confirmation email template
Field of study Line: We have received your payment!
3. Purchase confirmation e-mail template
Field of study Line: Your [Shop] order of [Product]
four. Shipping confirmation email template
Subject Line: Your [Store] lodge of [Product] has been shipped!
5. Return request confirmation email template
Subject Line: Your [Item] render summary
6. Order cancellation confirmation email template
Subject field Line: Your order on [Company] is canceled
Booking confirmation e-mail
This type of confirmation electronic mail is usually sent to a customer that books a hotel room, a table at the eatery, a flight, a tour, etc.
As is to exist expected, the primary goal of this email is to confirm the booking and evangelize information most the time and place, together with whatsoever other necessary instructions. Reasonably enough, the client will be expecting such confirmation.
Brand certain you lot provide all the necessary data about the booking:
- Booking/reservation details (such as an identification code, date, and time)
- Venue address
- Contact details in case they have special requests
- Link to manage the booking
- Link to add information technology into a calendar (that's a great bonus for them!)
- Link to download a receipt or tickets (if they're attending an event)
7. Hotel reservation confirmation email template
Subject Line: Thanks! Your booking at [Hotel] is confirmed
8. Event ticket confirmation email template
Subject Line: [Event] ticket paid successfully! Check your ticket details.
9. Restaurant reservation confirmation electronic mail template
Bailiwick Line: Thank yous for your reservation at [Restaurant]
10. Appointment confirmation email template
Subject Line: Your engagement at [Company] is confirmed
11. Venue reservation confirmation email template
Field of study Line: Can't expect to welcome you at [Venue]
12. Car rental confirmation e-mail template
Subject Line: You reserved a car at [Company]
Registration confirmation email
Similar to a booking, registration confirmation emails are emails that users receive after registering for a specific event. Their main goal is to ostend the user's participation and provide them with the event details, such as:
- Event championship
- Event description
- Date and time
- Directions or a link to join the event (if information technology'south online).
Additionally, you tin place a countdown and a CTA button that offers to add the event to their calendar. These details are vital to customers, particularly when it comes to online transactions.
Here is an instance of the registration email:
xiii. Event confirmation email template
Subject Line: Y'all're in! Here'due south your [Conference] invitation
xiv. Event link confirmation email template
Subject Line: Your Next [Webinar] in [Company] Confirmation
Subscription confirmation e-mail
Subscription confirmation emails are unremarkably sent to users afterward they sign upwardly for newsletters or services. They tin can be sent as welcome emails thanking your new subscribers, or as a double opt-in to confirm their wish to exist included in the list. And then that both you and they are certain they haven't fabricated a typo.
For you, capturing valid emails is essential every bit it increases the database quality and prevents your confirmation emails from getting into spam.
Pro tip: Don't forget to appoint subscribers to visit your socials besides. To catch the reader's eye add together some examples of the posts from your socials. Thus, yous'll show the value also.
15. Thank y'all for your subscription confirmation email template
Discipline Line: Welcome to [Visitor]!
16. Sign up confirmation e-mail template
Subject Line: Your sign-upwards details for [Service]
17. Service activation confirmation electronic mail template
Bailiwick Line: Thank you for joining us. Let's start jamming!
eighteen. Online magazine subscription confirmation electronic mail template
Bailiwick Line: Welcome to your [Company] membership
19. Newsletter subscription confirmation e-mail template
Subject Line: You're in! Thanks for subscribing to [Newsletter]
xx. Double opt-in confirmation electronic mail template
Field of study Line: Delight ostend your subscription to [Company]
Cancellation confirmation e-mail
This is perhaps the trickiest type of confirmation email because letting become of a customer is not the about pleasant business organisation. But remember that if they decide to abolish their subscription for any reason, a proper bye can play a vital role in their opinion about your company.
Plus, at that place is ever a chance that they might reconsider their decision at any time in the future or have second thoughts while reading your cancellation e-mail. So inserting a button 'Restart your membership' is never a bad idea.
Pro tip: But look at how YouTube tries to return subscribers. By highlighting the list of Premium plan advantages, they make the reader think twice about the subscription cancellation idea.
21. Service unsubscription confirmation electronic mail template
Discipline Line: We're sorry to say goodbye
22. Newsletter unsubscription confirmation email template
Subject area Line: Your [Visitor] subscription is canceled
Feedback confirmation electronic mail
Feedback confirmation emails are sent to users afterwards they contact a company to resolve an event with a production or service or leave a review or feedback. Sending a confirmation electronic mail in whatever given state of affairs is an excellent way of showing them that you intendance.
When customers exit an inquiry, they want to be certain that it was received and worked on, and they will exist contacted as soon as their issue is resolved. So, though users might be prepared for your answer to take some time, don't leave information technology besides long.
Otherwise, they will starting time looking for information elsewhere.
If they leave feedback or review your production or service, it's nice to send a give thanks-you email and notify them that their review has been published.
An automatic email is an easy action for y'all to take and will exist greatly appreciated by your customers. Show them that you value the time they took to share their feel.
23. Received enquiry confirmation email template
Subject area Line: We received your research!
24. Thank y'all for your feedback confirmation email template
Subject field Line: Your opinion is important to us!
25. Review confirmation email template
Bailiwick Line: Thank you for reviewing [Item] on [Company]
Earlier we take off with instructions on how to actually set a confirmation email, permit's knock down the confirmation email samples listed above.
How to construction a confirmation electronic mail
one. Subject field line
Please keep in mind that e-mail confirmations are very straightforward, so brand sure their subject lines direct subscribers to the point. Try to notice a rest betwixt telling users what your confirmation email is about and existence a piddling more than artistic.
Allow's have a wait atfive endorsed confirmation email subject field lines that volition consequence in higher open rates:
- Your [Company] Club Confirmation [Number] — detailed and useful
- Proficient news! We've got your society! — positive and friendly
- Thanks for signing upward! Verify email at present — instructive and straightforward
- Psst! Y'all're in [Consequence]— funny and encouraging
- [Company] Appointment confirmation — straight to the point
2. Greeting and thank y'all
That is basically where personalization steps in. But greeting your customers by name and including «Thank you» volition be a real game-changer, as it will make them feel appreciated and encourage more than robust relationships.
3. Core content
This is the essential part of a confirmation email and a whole reason your subscribers are expecting ane. Meticulously consider each element of this section, depending on the production or service y'all provide. What details are essential for users to go the job done? If it gets besides messy, our advice is to include the most relevant information as part of the text and add a link to the page to admission their total booking or order details.
four. Redress information
Attempt to think ahead of the users and anticipate their next steps by providing links to relevant pages they might be interested in, such as tips, FAQs, instructions. Another possible pick is to simply include your contact details so that they can attain yous directly. Experience costless to cull one of these options or do a bit of both.
Pro tip: Adding an image of the purchased product gives them a chance to double-check their society and personalizes their feel. If you are sending an consequence confirmation or a subscription confirmation email, you can choose an paradigm that represents your company or resonates with your values. It'southward not mandatory, but nosotros're all well aware that images or other visual elements meliorate text readability.
And possibly virtually importantly, any email now (and a confirmation email is not an exception) should include an 'Unsubscribe' button because they are required past spam laws and increase your e-mail deliverability.
How to set a confirmation email in do
With a reliable marketing tool, y'all can configure an automatic sending of the email confirmation in no time. All you need is:
- an «result proper name» assigned to the user action (purchase, subscription, booking, etc.) on the website afterward which you desire to send email;
- email sending tool integrated with your CRM to empathize that trigger and send electronic mail;
- and confirmation email design and re-create.
Let's walk through this process pace-by-step on the Dashly example.
Step one. Decide where users conduct a trigger effect on your website.
As you lot already know, a confirmation email is sent to contacts who've completed a item activeness, such as placing an social club, booking a hotel room, etc. When they practice and then, they usually fill in the class or click the push button, which becomes your trigger effect for a confirmation email to exist sent. Examples of trigger outcome names: user_registered, user_paid, booking_ticket1, user_subscribed. But you lot can name them any yous want.
- If it is your client already, the e-mail is already on the user card. Thus, y'all don't need to create email capture forms to send a confirmation when customers click the «buy» or «pay» buttons.
- If it's a new website visitor, you need to become the contacts get-go. For this, business uses lead capture forms, lightbox pop-ups, chatbots. You send confirmation only when website visitors fill out that grade with the e-mail and click the target button.
And then, define where the trigger action will be done on the website. Allow it exist an electronic mail subscription pop-upward. By clicking the «I'thousand in» button of which, the website visitor should receive the confirmation email.
Then the action is done, and the «subscribe_me» event is already in your CRM.
Time to create an electronic mail.
Step 2. Design confirmation e-mail content
Dashly has a few confirmation email templates to choose from — welcome 'thank you' type emails to subscription cancellation ones. Plus, you tin always create a confirmation email from scratch.
When washed to that, continue customizing the content in the chosen template by filling in the fields.
Or, if you decide to create your unique e-mail copy, check out our tips on how to create a meridian-notch email that boosts conversions.
Step 3. Cull a trigger event for your email
At present allow's back in the memory to the result in your CRM.
If integrated with Dashly, you'll hands discover the event in the list by typing it in the relevant field.
Don't forget to set the fourth dimension when the message volition be sent. Here you have two options — either straight after the event is completed or afterwards a certain period of time (after a time lag).
Information technology'southward better to set up a 1-min timeout. Thus, the event trigger has plenty fourth dimension to work.
Step 4. Sending settings
To avert sending it over again and again to the users that have already performed a required action (e.g. confirming their subscription) after receiving the starting time email, don't forget to tick the 'Don't transport over again to those who have answered' box.
Step 5. Select a goal
At this pace, you should choose a goal for your confirmation email — an outcome that you lot desire to exist completed by a user after they receive it. Well-nigh unremarkably, goals for confirmation email campaigns are predefined past the data you include in your e-mail body which presupposes that they complete a specific action that you embed into your email body while creating a copy.
Applying goals to your confirmation electronic mail will bear witness you who opened it, clicked on the link, signed in, and maybe equally importantly, who did not. At present let's sort out the goals that might exist particularly useful for confirmation emails.
- Clicked on the link in the message
Set it equally a goal for double opt-in subscriptions and other types of emails that provide clickable information such as links to events, articles from your blog posts that might be relevant to the user, and many more.
- Made on order
Suppose you want to up-sell or cross-sell and provide a few related products in your confirmation email, depending on what the customer ordered. Usually, they come nether titles like 'Customers also bought' or 'Y'all might also like'.
- Signed in
If you are a software developer or an online mag, and so you can insert a link or a push button that enables users to sign in to your service or website. By choosing the message goal 'Signed in', yous will see how many users actually logged in afterward receiving a confirmation electronic mail.
- Session started
A confirmation email that a customer gets after subscribing to a service or an online upshot tin as well contain a button or a link that activates the session. Simply put, users log in to the service or effect and commencement using it by pressing the button or link included in a confirmation email.
- Registered
Let'southward say users left their emails to be on a waiting listing for an online event or to become a demo version of the product. If yous await them to register through your confirmation electronic mail, then this goal can exist particularly useful.
Step six. Review your confirmation email campaign
Double-check all data to make certain everything is in its place. Give a name to your campaign and assign it to a suitable folder, so it won't get lost.
At this pace, you can also configure a sequence of messages and activate custom events for the previous messages of the sequence so that you'll be able to choose them every bit trigger events for the letters that are supposed to follow. Thus, defining all the scenarios of your automation.
Stride 7. Examination, analyze, conform
This one goes beyond the set-upward process, merely is a last and integral part of it. Without information technology, yous won't be able to evaluate your confirmation e-mail campaigns. You tin't ameliorate the event if you lot don't know it, correct?
Sign upwardly to Dashly and create a confirmation e-mail with no code
7-days free
Wrapping up
Your gild confirmation emails don't take to be mediocre and boring. On the reverse, they can exist informative, supportive, and fifty-fifty bring smiles. In other words, it'southward your chance to delight and build trustful, friendly relationships. Help users with the side by side step they demand to take and guide them by their hand.
If y'all experience lost and have no idea what to commencement from, don't hesitate to use our confirmation email template. With slight adjustments and personalization, we're sure you lot'll come up upward with something unique.
Don't forget your re-create of 25 email confirmation templates to copy and apply at any fourth dimension
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FAQ
What is a confirmation email?
A confirmation email is an automatic email sent to confirm that a user has successfully completed a specific activity such every bit an in-shop purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
What is an order confirmation e-mail?
An social club confirmation email is an email sent soon afterwards a customer makes an online purchase to reassure them the payment has gone through and their order is being processed.
Why do I need a confirmation email?
A confirmation email is essential because they reassure customers that an action they completed was successful, includes essential information, and directs them through their next steps. Additionally, they take high open up and click-through rates, which you tin can utilize to your reward — upselling or cross-selling.
How do I write a confirmation email?
Creating and configuring a confirmation electronic mail in Dashly is elementary and like shooting fish in a barrel. Just follow our pace-by-pace guide, and you volition become a well-structured email confirmation without losing any particular.
What to include in a confirmation email?
A confirmation email doesn't have a strictly defined structure, and pre-designed confirmation email samples let you to play effectually with it. Though at that place are some details required to include in your confirmation email template, such as data nigh a product, service or event ordered, subscribed, or registered for accordingly, delivery time, or the date of the issue.
Where practise I detect a confirmation email template?
Dashly has a diverseness of prepare-to-use confirmation email templates. Or yous can cull one of the confirmation email samples provided in this article and create your confirmation email template from scratch using a elementary drag-and-drop interface of the software.
When do I send a confirmation email?
A confirmation email is usually sent automatically right after a customer completes an action that triggers an email confirmation.
Are coding skills required to set up a confirmation electronic mail?
No, coding skills are not required, nor do you demand to exist a designer. With Dashly easy-to-use visual editor, yous can quickly and with minimal try build your first confirmation e-mail, even if you've never done this before. And for more inspiration, use our confirmation email templates.
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Source: https://www.dashly.io/blog/confirmation-emails/
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